Axel Arigato x Samsung (2018) vs. One 2 One (2000) ad campaign
The Samsung campaign contains some very similar shots to the One 2 One set, even referencing some other Y2K visual motifs not present in that one such as the wide angle lens, brightly illuminated room, and metallic materials. However, the Samsung campaign more explicitly expresses the connection between the transparency in both the device and the clothing.







